CEO of the Year (Urban Air Mobility) – London 2024
Freshta Farzam is a German entrepreneur who believes that bold mindset, sharp focus and passionate co-creation is the solution to enable innovation and advancement in pax & cargo transportation worldwide. Ms Farzam has more than 10 years of experience in the green hydrogen and aviation industries.
At LYTE Aviation, Ms Farzam as CEO & Founder, is pioneering the heavyweight 40seater hybrid-hydrogen eVTOL aircraft that expands the horizons of current dimensions, shapes and opportunities of passenger and cargo transport, disrupting the mass transit markets from buses, trains, ferries to helicopters and regional aviation. “Whatever you dream, begin it, for boldness has genius, power and magic in it” (Goethe), that is the philosophy by which Ms Farzam enters into highly competitive industries and yet, expands the existing technologies and markets with her bold mindset. Ms Farzam founded the company LYTE Aviation and has global leaders and investors of the aviation industry backing her up with her visionary venture.“
