Mercedes-Benz announced a remarkable milestone in its 2024 performance, reporting record car sales driven by surging demand for electric vehicles (EVs) and luxury models. The automaker delivered an impressive 2.4 million vehicles globally, marking a 6% increase compared to the previous year.
A significant contributor to this growth was the stellar performance of Mercedes-Benz’s electric lineup, which saw a 35% year-on-year increase in sales. The EQ series, the company’s flagship EV lineup, has been a major success, appealing to eco-conscious consumers and bolstering Mercedes-Benz’s position in the competitive EV market. With models like the EQE and EQS gaining traction, the brand is solidifying its reputation for luxury and innovation in electric mobility.
The company highlighted that the Asia-Pacific region, particularly China, played a pivotal role in the sales surge. China remains Mercedes-Benz’s largest single market, where rising demand for premium vehicles and increasing interest in EVs significantly boosted the automaker’s performance. Europe and North America also contributed robustly, with a strong preference for luxury SUVs and hybrid vehicles.
Mercedes-Benz’s strategy to electrify its portfolio aligns with the global push towards sustainable transportation. The company has committed to achieving carbon-neutral production by 2039 and plans to have electric and hybrid models make up more than 50% of its sales by 2030. In 2024, the company launched multiple EV models and expanded its charging network, making strides towards this ambitious goal.
The luxury automaker also noted its success in the high-end market segment, with premium models like the S-Class and Maybach achieving double-digit growth. This reflects a growing consumer preference for high-quality, feature-rich vehicles despite economic challenges in various markets.
Mercedes-Benz CEO Ola Källenius expressed optimism about the future, stating, “Our 2024 performance reflects the strength of our brand and our commitment to innovation and sustainability. We are well-positioned to lead in the next era of mobility.”
As the automaker enters 2025, it aims to build on this momentum by introducing new EV models and enhancing its technological offerings to maintain its leadership in the luxury automotive market.
