Leader of the Year (Dessert Dining) – UK 2024
Yousif is a strategic leader and entrepreneur with a passion for inspiring others through his life experiences. As the co-founder and Managing Director of Heavenly Desserts, he has been instrumental in the brand’s growth to over 60 locations across the UK and Canada, establishing a strong presence in the dessert dining sector. His expertise spans multiple areas, including franchising, operational efficiency, and business development, with a focus on scaling brands sustainably. In addition to his leadership at Heavenly Desserts, Yousif is the CEO and founder of YSF Advisory, where he is dedicated to helping early-stage founders and entrepreneurs scale their businesses and overcome challenges. His advisory work provides strategic insights and tailored growth strategies to foster long-term success. Yousif’s leadership approach is grounded in authenticity, empathy, and resilience. He also shares his expertise as a thought leader through platforms like his YouTube channel, podcast, and F&B-focused newsletter, empowering others to achieve business success.
